The GA4 Event tag lets you set up events on your website without writing code. The event data shows up in your GA4 reports. Create as many event tags as you need to measure your recommended or custom events.
Google Tag Manager allows you to set up and manage GA4 events all in one place. GA4 provides a platform for both website and mobile app
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience
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Key Feature :
- GA4 measurement model is more flexible and superior to the one used by GA3.
- GA4 property has roll-up reporting built-in
- GA4 roll-up reporting is much more accurate than the one provided by GA3
- GA4 provides much more accurate cross-device insight than GA3
- GA4 provides much more robust cross-device and cross-platform tracking than GA3
- GA4 provides automatic tracking for certain types of events
- GA4 makes event tracking setup much easier
- GA4 provides debugging within the reporting interface
- GA4 provides a new set of metrics for more accurate engagement tracking
- GA4 provides better users’ privacy control options
- GA4 provides a free connection to BigQuery
- GA4 provides Exploration report templates